Is This Popular Antioxidant Just a Fad or a Health Miracle?

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on email

astaxanthinThis article originally appeared on Live in the Now.

If you’ve been watching the news lately, you may have heard about a powerful antioxidant called astaxanthin. Endorsed by such well-known health experts as Dr. Oz and Dr. Mercola, the claim is that one small pill taken daily can do more to reduce wrinkles and signs of skin aging than any cream, lotion or spa treatment could ever do.

Astaxanthin has also been hailed for its ability to boost stamina, reduce exercise recovery time, improve joint health, enhance brain function and provide a surge of youthful energy. But is there truth to these claims or is astaxanthin just the latest health fad?

Well, when it comes to neutralizing free radicals and oxidation within the body, astaxanthin is more effective and powerful than vitamins C and E, beta-carotene, lutein, green tea and even the almighty CoQ10.[1,2] However, the big question is, can the antioxidant qualities of astaxanthin help you look better, feel younger and live longer?

Let’s first discuss astaxanthin’s ability to revitalize your skin’s appearance since so many people take the wrong approach to maintaining the health of their skin as they age, and some don’t even address the issue at all.

The Hidden Dangers of Skin Creams and Lotions

The cosmetics industry is one of the biggest culprits when it comes to toxin-laden products. Even if you don’t use skin creams, you probably use sunblock lotions, which can be just as toxic. These creams and lotions may provide short-term benefits, but they come with the risk of long-term health consequences. Trust me — it’s simply not worth it. There are natural skin cream and sunblock options out there, but it’s important to realize that your skin is your largest organ, and protecting its outermost layer is only a small part of the solution.

Why Skin Damage Is an “Inside Job”

The biggest threat to the health and appearance of your skin is damage by something called free radicals. These highly unstable oxygen molecules occur naturally, but factors such as exposure to toxins and poor dietary habits can increase their levels. Left unchecked, free radicals can wreak havoc on cells throughout your body, leading to dangerously high levels of inflammation, accelerated aging and a multitude of health problems. The earliest signs of free radical damage show up on your skin, as it is especially vulnerable to oxidative stress and inflammation.

The good news is that your body has a built-in mechanism that utilizes antioxidants to neutralize free radicals. The bad news is that most of us are lacking the antioxidant firepower to get the job done.

Are You Critically Low in Antioxidants?

Despite growing awareness of the importance of antioxidants, experts say that nearly all Americans — even those of us who eat plenty of fruits and vegetables — lack what we need for optimal health. Why? The fruits and vegetables we eat today are significantly lower in antioxidant nutrients than they were years ago due to soil depletion and hybridization. Additionally, exposure to pollution and toxins, which creates more free radicals than our body was ever designed to process, has become an unavoidable part of life.

How Astaxanthin Heals Skin from the Inside Out

Wrinkles, brown spots, blemishes and dryness — there are many ways that skin damage can present itself. It turns out that astaxanthin may not only protect your skin from future damage and can also reverse years of damage relatively quickly.[3] This is due to its antioxidant properties, as well as its anti-inflammatory and immunity-enhancing characteristics.

One of the ways that astaxanthin works is by protecting the skin’s outermost layer against oxidative stress. This enhances cell repair and collagen production, thus increasing skin moisture, preventing and reducing wrinkles, and providing for firmer, more elastic skin.[4] Astaxanthin can also suppress inflammation, which can help to reduce puffiness and irritation.[5] Overall, research is showing that astaxanthin is, in fact, one of the best supplements you can take to repair and heal your skin from the inside out, reverse years of damage and maintain a youthful appearance.

Astaxanthin as an Energy Booster

The incredible “youthening” effects of astaxanthin are not limited to skin health. It has also been shown to have a positive impact on mitochondria, the cellular energy centers that produce up to 95% of your energy, but as a byproduct, create lots of harmful free radicals. As a powerful antioxidant, astaxanthin neutralizes these free radicals, making mitochondrial function more efficient, which creates higher energy levels in your body. Astaxanthin has also been found to improve strength and stamina, and to speed muscle recovery time after exercise. It has become popular among athletes for this reason, and if you exercise regularly, you too will find that astaxanthin will greatly enhance your performance.

Total Body Health Benefits

It’s true that astaxanthin has been shown in the lab to be the most potent natural antioxidant yet discovered. But perhaps more important is how astaxanthin acts once it’s inside your body. It’s unique in that, unlike many antioxidants, it can reach every cell in your body to provide system-wide benefits. For example it is one of the few antioxidants that can cross the blood-brain barrier to protect your brain and nervous system and can cross the blood-retinal barrier to protect your eyes. Astaxanthin is especially active within joints and connective tissues and has a positive impact on virtually every single organ and system within your body.

Astaxanthin has been shown to:

  • Reverse the signs of skin aging[3,4]
  • Act as a powerful anti-inflammatory[5]
  • Enhance energy and stamina[6]
  • Support optimal joint and muscle function[6]
  • Protect the brain and eyes[7,8]
  • Boost immune system strength[9]

How to Take Advantage of Astaxanthin’s Benefits

While astaxanthin is part of a relatively well-known class of antioxidants called carotenoids, its benefits are just now being discovered due to its rare occurrence in nature. It turns out that astaxanthin is found almost exclusively in a type of microalgae known as H. Pluvialis, which only certain pink-hued creatures, such as salmon and flamingos, consume.

To get clinically beneficial amounts of astaxanthin, you’d have to eat a minimum of 6 ounces of wild salmon every day. (Farm raised salmon is very low in natural astaxanthin.) This would not only be difficult, inconvenient and expensive, but most experts do not recommend eating seafood daily due to potential contamination. This is why an astaxanthin supplement is your best bet.

3 Tips for Choosing the Best Supplement

When shopping for an astaxanthin supplement, there are three indispensable tips I can give you.

  1. Make sure the bottle says “natural astaxanthin” ideally from the marine algae species H. Pluvialis. Avoid synthetic astaxanthin as it can have less than half the antioxidant potency.
  2. You need to take 4 milligrams per day. Anything less and you won’t be getting clinically beneficial amounts.
  3. Don’t pay more than $25 for a one-month supply. Many companies are taking advantage of the hype surrounding astaxanthin and charging more than double this.

The Astaxanthin I Personally Recommend

The astaxanthin supplement that I take myself and personally recommend is Stop Aging Now PurZanthin, which is made by my company Stop Aging Now. We worked hard to develop the purest, most effective — and most affordable — astaxanthin supplement on the market, so naturally, I think it’s the best. Of course, as always, I encourage you to do your own research to make sure I’m not just shamelessly promoting my own product. Here’s why I think you’ll find no other astaxanthin product quite like it:

  • PurZanthin is made from Zanthin®, a superior source of natural, purified astaxanthin derived from the H. Pluvialis species of microalgae that provides more than 3 times the antioxidant power of the synthetic astaxanthin that you’ll often find in other supplements.
  • It’s highly concentrated — each daily serving of small softgel contains 4 mg of astaxanthin, which mirrors the dosage used in the clinical studies that have demonstrated astaxanthin’s effectiveness.
  • We manufacture PurZanthin here in the U.S. in state-of-the-art cGMP certified facilities, which I personally inspect monthly to ensure that my rigorous standards for quality, purity and potency are being met.
  • Right now, there’s a special promotion going on that will allow you to get PurZanthin for as low as $14.95 per bottle (which lasts a month, if you take it according to the label directions). Stop Aging Now also offers an “any reason” 365-day return policy.

Whether it’s PurZanthin or another brand, I hope I have convinced you that astaxanthin is more than just a silly fad. I’ve done the research and have also been taking it myself. I believe the hype is well justified and that this powerful antioxidant is here to stay. The numerous health benefits are just too impressive to ignore.

Click here to learn more about PurZanthin and get special introductory pricing and free shipping.

Subscribe to the FREE Live in the Now newsletter here!


  1. J Agric Food Chem. 2000;48(4):1150-4.
  2. Mol Nutr Food Res. 2011;55(1):150-65.
  3. Carotenoid Science. 2002;5:21-24.
  4. Carotenoid Science. 2006;10:91-95.
  5. Am J Cardio. 2008;101(10):S58-S68.
  6. Antioxid Redox Signal. 2003;5(1):139-44.
  7. Br J Nutr. 2011;105(11):1563-71.
  8. Eur J Ophthalmol. 2012;22(2):216-25.
  9. Nutr Metab (Lond). 2010 Mar 5;7:18.

Sign up and receive the latest insights, research, and tips on how to live a healthier and more fulfilling life - today.